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Likitapiwat, T., Sereetrakul, W., & Wichadee, S. (2015). Examining materialistic values of university students in thailand. International Journal of Psychological Research, 8(1), 109–118. https://doi.org/10.21500/20112084.650
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The editorial board reserves the right of amendments deemed necessary in the application of the rules of publication.
To give up copyright, the authors allow that, International Journal of Psychological Research, distribute the work more broadly, check for the reuse by others and take care of the necessary procedures for the registration and administration of copyright; at the same time, our editorial board represents the interests of the author and allows authors to re-use his work in various forms. In response to the above, authors transfer copyright to the journal, International Journal of Psychological Research. This transfer does not imply other rights which are not those of authorship (for example those that concern about patents). Likewise, preserves the authors rights to use the work integral or partially in lectures, books and courses, as well as make copies for educational purposes. Finally, the authors may use freely the tables and figures in its future work, wherever make explicit reference to the previous publication in International Journal of Psychological Research. The assignment of copyright includes both virtual rights and forms of the article to allow the editorial to disseminate the work in the manner which it deems appropriate.
The editorial board reserves the right of amendments deemed necessary in the application of the rules of publication.
Abstract
The purposes of this study were to classify university students in terms of their materialism and to compare the difference in certain attributes among the segments. Student attributes taken into consideration included father’s educational level and occupation, money received from family, family communication and susceptibility to peer influence. In this survey research, questionnaires were used to collect data from 620 students ranging from 18 to 21 years old in Bangkok. Cluster analysis was used where students could be classified into three clusters: those who believe that money is the center of life (centrality); those who believe that money is a measure of success in life (success); and those who believe that money makes a happy life (happiness). Students from the three clusters appeared to be of different attributes. Those in the centrality group are from poorer family while those in the success cluster are from a family with better financial status, and those in the happiness cluster are more susceptible to peer influence than the other two groups. The implications of the study were discussed as a concluding remark.
References
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R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Banerjee, R., &Dittmar, H. (2008). Individual differences in children's materialism: The role of peer relations. Personality and Social Psychology Bulletin, 34, 17−31.
Bindah, E.V., & Othman, M. N. (2011). The role of family communication and television viewing in the development of materialistic values among young adults. A Review of International Journal of Business and Social Science, 2(3), 238-248.
Bindah, E.V., & Othman, M. N. (2012). An empirical study of the relationship between young adults consumers characterized by religiously-oriented family communication environment and materialism. Cross Culture Communication, 8(1), 7-18.
Burroughs, J. E., &Rindfleisch, A. (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism. In D. G. Mick, S. Pettigrew, C. Pechmann, &J. L. Ozanne (Eds.), Transformative consumer research for personal and collective well-being (pp. 249–266). New York: Routledge.
Chan, K., &Cai, X. (2009). Influence of television advertising on adolescents in China: An urban-rural comparison. Young Consumers, 10(2), 133-145.
Chan, K., & Prendergast, G. (2007). Materialism and social comparison among adolescents. Social Behavior and Personality: an International Journal,35(2), 213-228.
Chan, K., & Zhang, C. (2007). Living in a celebrity-mediated social world: the Chinese experience. Young Consumers,8(2), 139-152.
Chang, W. L., Liu, H. T., Lin, T. A., & Wen, Y. S. (2008). Influence of family communication structure and vanity trait on consumption behavior: A case study of adolescent students in Taiwan. Journal of Adolescence, 43, 417-435.
Chantavanich, S. (1991). Social stratification: Occupational prestige in Thai society. (Research Report). Bangkok: Chulalongkorn University Social Research Institute.
Chaplin, L. N., John, D. R. (2007). Growing up in a material world: Age differences in materialism in children and adolescents. Journal of Consumer Research, 32, 119-129.
Chaplin, L. N., & John, D. R. (2010). Interpersonal influences on adolescent materialism: A new look at the role of parents and peers. Journal of Consumer Psychology, 20, 176-184.
Cooper, D. R., & Sclindler, P. S. (2001). Business research methods, (7th ed.). Singapore: Mc Grow-Hill.
Flouri, E. (2004). An integrated model of consumer materialism: Can economic socialization and maternal value predict materialistic attitudes in adolescents? Journal of Socio-Economics, 28, 707-724.
Goldberg, M. E., Gorn, G. J., Peracchio, L. A., & Bomossy, G. (2003). Materialism among youth. Journal of Consumer Psychology, 13(3), 278-288.
Hair, J. F., Anderson, R. E., Tatham, R. L., Babin, B., & Black, W. C. (2005). Multivariate data analysis (5th ed.). New Jersey: Prentice Hall.
Kasser, T. (2005). “Frugality, Generosity, and Materialism in Children and Adolescents,” in What Do Children Need to Flourish? Conceptualizing and Measuring Indicators of Positive Development, Kristin Anderson Moore and Laura H. Lippman, eds, New York: Springer Science, 357-373.
Kasser, T., Ryan, R. M., Couchman, C. E., & Sheldon, K. M. (2004). Materialistic values: Their causes and consequences. Psychology and consumer culture. Washington, DC: American Psychology Association.
La Ferle, C., & Chan, K. (2008). Determinants for materialism among adolescents in Singapore. Journal of Young Consumer, 9(3), 201-214.
Lueg, J. E., & Finney, R. Z. (2007). Interpersonal communication in the consumer socialization process: scale development and validation. Journal of Marketing Theory & Practice, 15(1), 25-39.
Mangleburg, T. F., & Bristol, T. (1998). Socialization and adolescents’ skepticism toward advertising. Journal of Advertising, 27(3), 11–21.
Mangleburg, T. F., Doney, P., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. Journal of Retailing, 80, 201-216.
Moschis, G. P. (2007). Stress and consumer behavior. Journal of the Academy of Marketing Science, 35(3), 430-444.
Moschis, G. P., Hosie, P., &Vel, P. (2009). Effects of family structure and socialization on materialism: A life course study in Malaysia. Journal of Business and Behavioral Sciences, 21(1), 166-181.
Moschis, G. P., Moore, R. L., & Smith, R. B. (1984). The impact of family communication on adolescent consumer socialization. In T, Kinnear (Ed.), Advances in Consumer Research, 11, 314–319.
Moschis, G. P., Ong, F. S., Mathur, A., Yamashita, T., & Benmoyal-Bouzaglo, S. (2011). Family and television influences on materialism: A cross-cultural life-course approach. Journal of Asia Business Studies, 5(2), 124-144.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Nguyen, H. V., Moschis, G. P., & Shannon, R. (2009). Effects of family structure and socialization on materialism: a life course study in Thailand. International Journal of Consumer Studies, 33, 486-495.
Nunnally, J. C. (1978).Psychometric theory. New York: McGraw-Hill.
Office of the Higher Education Commission, Thailand. (2010). Educational information, Ministry of Education. Retrieved April, 28, 2012, from http://www.moe.go.th/data stat/
Pratkanis, A. R. (Eds.). (2007). The science of social influence: advances and future progress. Frontiers of Social Psychology. Philadelphia, PA: Psychology Press.
Pugh, A. (2009). Longing and belonging: Parents, children, and consumer culture. Berkeley: University of California Press.
Richins, M. L. (2011). Materialism, transformation, expectation, and spending: Implication for credit use. Journal of Public Policy and Marketing, 30(2), 141-156.
Richins, M. L., & Dawson, S. (1992). A consumer value orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 303-316.
Roberts, J. (2011). Shiny Objects: Why we spend money we don’t have in search of happiness we can’t buy. New York: HarperCollins.
Roberts, J. A., Manolis, C., & Tanner, J. (2008). Interpersonal influence and adolescent materialism and compulsive buying. Social Influence, 3, 114−131.
Rucker, D., & Galinsky, A. (2008). Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 25, 257-267.
Schor, J. B. (2004). Born to buy: The commercialized child and the new consumer culture. New York: Scribner.
Sheldon, K., &Kraser, T. (2008). Psychological threat and extrinsic goal striving. Motivation and Emotion, 32 (1), 37–45.
Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M., Ross, S. M., Ruvio, A., Scott, K., &Sundie, J. (2012). Re-conceptualizing materialism as identity goal pursuits: Functions, processes, and consequences. Journal of Business Research, 66(8), 1179-1185.
Sivanathan, N., & Pettit, N. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564-570.
Van Boven, L. (2005). Experientialism, materialism, and the pursuit of happiness. Review of General Psychology, 9(2), 132-142.
Van Boven, L., &Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202.
Vega, V., and Roberts, D. (2011). The Role of Television and Advertising in Stimulating Materialism in Children. Paper presented at the annual meeting of the International Communication Association, New York, Retrieved May, 8, 2012, from http://www.allacademic.com/meta/p13169_index.html.
Wong, N., Rindfleisch, A., & Burroughs, J. (2003). Do reverse-worded items confound measures in cross-cultural consumer behavior? The case of material value scale. Journal of Consumer Research, 30(2), 72-91.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Banerjee, R., &Dittmar, H. (2008). Individual differences in children's materialism: The role of peer relations. Personality and Social Psychology Bulletin, 34, 17−31.
Bindah, E.V., & Othman, M. N. (2011). The role of family communication and television viewing in the development of materialistic values among young adults. A Review of International Journal of Business and Social Science, 2(3), 238-248.
Bindah, E.V., & Othman, M. N. (2012). An empirical study of the relationship between young adults consumers characterized by religiously-oriented family communication environment and materialism. Cross Culture Communication, 8(1), 7-18.
Burroughs, J. E., &Rindfleisch, A. (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism. In D. G. Mick, S. Pettigrew, C. Pechmann, &J. L. Ozanne (Eds.), Transformative consumer research for personal and collective well-being (pp. 249–266). New York: Routledge.
Chan, K., &Cai, X. (2009). Influence of television advertising on adolescents in China: An urban-rural comparison. Young Consumers, 10(2), 133-145.
Chan, K., & Prendergast, G. (2007). Materialism and social comparison among adolescents. Social Behavior and Personality: an International Journal,35(2), 213-228.
Chan, K., & Zhang, C. (2007). Living in a celebrity-mediated social world: the Chinese experience. Young Consumers,8(2), 139-152.
Chang, W. L., Liu, H. T., Lin, T. A., & Wen, Y. S. (2008). Influence of family communication structure and vanity trait on consumption behavior: A case study of adolescent students in Taiwan. Journal of Adolescence, 43, 417-435.
Chantavanich, S. (1991). Social stratification: Occupational prestige in Thai society. (Research Report). Bangkok: Chulalongkorn University Social Research Institute.
Chaplin, L. N., John, D. R. (2007). Growing up in a material world: Age differences in materialism in children and adolescents. Journal of Consumer Research, 32, 119-129.
Chaplin, L. N., & John, D. R. (2010). Interpersonal influences on adolescent materialism: A new look at the role of parents and peers. Journal of Consumer Psychology, 20, 176-184.
Cooper, D. R., & Sclindler, P. S. (2001). Business research methods, (7th ed.). Singapore: Mc Grow-Hill.
Flouri, E. (2004). An integrated model of consumer materialism: Can economic socialization and maternal value predict materialistic attitudes in adolescents? Journal of Socio-Economics, 28, 707-724.
Goldberg, M. E., Gorn, G. J., Peracchio, L. A., & Bomossy, G. (2003). Materialism among youth. Journal of Consumer Psychology, 13(3), 278-288.
Hair, J. F., Anderson, R. E., Tatham, R. L., Babin, B., & Black, W. C. (2005). Multivariate data analysis (5th ed.). New Jersey: Prentice Hall.
Kasser, T. (2005). “Frugality, Generosity, and Materialism in Children and Adolescents,” in What Do Children Need to Flourish? Conceptualizing and Measuring Indicators of Positive Development, Kristin Anderson Moore and Laura H. Lippman, eds, New York: Springer Science, 357-373.
Kasser, T., Ryan, R. M., Couchman, C. E., & Sheldon, K. M. (2004). Materialistic values: Their causes and consequences. Psychology and consumer culture. Washington, DC: American Psychology Association.
La Ferle, C., & Chan, K. (2008). Determinants for materialism among adolescents in Singapore. Journal of Young Consumer, 9(3), 201-214.
Lueg, J. E., & Finney, R. Z. (2007). Interpersonal communication in the consumer socialization process: scale development and validation. Journal of Marketing Theory & Practice, 15(1), 25-39.
Mangleburg, T. F., & Bristol, T. (1998). Socialization and adolescents’ skepticism toward advertising. Journal of Advertising, 27(3), 11–21.
Mangleburg, T. F., Doney, P., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. Journal of Retailing, 80, 201-216.
Moschis, G. P. (2007). Stress and consumer behavior. Journal of the Academy of Marketing Science, 35(3), 430-444.
Moschis, G. P., Hosie, P., &Vel, P. (2009). Effects of family structure and socialization on materialism: A life course study in Malaysia. Journal of Business and Behavioral Sciences, 21(1), 166-181.
Moschis, G. P., Moore, R. L., & Smith, R. B. (1984). The impact of family communication on adolescent consumer socialization. In T, Kinnear (Ed.), Advances in Consumer Research, 11, 314–319.
Moschis, G. P., Ong, F. S., Mathur, A., Yamashita, T., & Benmoyal-Bouzaglo, S. (2011). Family and television influences on materialism: A cross-cultural life-course approach. Journal of Asia Business Studies, 5(2), 124-144.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Nguyen, H. V., Moschis, G. P., & Shannon, R. (2009). Effects of family structure and socialization on materialism: a life course study in Thailand. International Journal of Consumer Studies, 33, 486-495.
Nunnally, J. C. (1978).Psychometric theory. New York: McGraw-Hill.
Office of the Higher Education Commission, Thailand. (2010). Educational information, Ministry of Education. Retrieved April, 28, 2012, from http://www.moe.go.th/data stat/
Pratkanis, A. R. (Eds.). (2007). The science of social influence: advances and future progress. Frontiers of Social Psychology. Philadelphia, PA: Psychology Press.
Pugh, A. (2009). Longing and belonging: Parents, children, and consumer culture. Berkeley: University of California Press.
Richins, M. L. (2011). Materialism, transformation, expectation, and spending: Implication for credit use. Journal of Public Policy and Marketing, 30(2), 141-156.
Richins, M. L., & Dawson, S. (1992). A consumer value orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 303-316.
Roberts, J. (2011). Shiny Objects: Why we spend money we don’t have in search of happiness we can’t buy. New York: HarperCollins.
Roberts, J. A., Manolis, C., & Tanner, J. (2008). Interpersonal influence and adolescent materialism and compulsive buying. Social Influence, 3, 114−131.
Rucker, D., & Galinsky, A. (2008). Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 25, 257-267.
Schor, J. B. (2004). Born to buy: The commercialized child and the new consumer culture. New York: Scribner.
Sheldon, K., &Kraser, T. (2008). Psychological threat and extrinsic goal striving. Motivation and Emotion, 32 (1), 37–45.
Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M., Ross, S. M., Ruvio, A., Scott, K., &Sundie, J. (2012). Re-conceptualizing materialism as identity goal pursuits: Functions, processes, and consequences. Journal of Business Research, 66(8), 1179-1185.
Sivanathan, N., & Pettit, N. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564-570.
Van Boven, L. (2005). Experientialism, materialism, and the pursuit of happiness. Review of General Psychology, 9(2), 132-142.
Van Boven, L., &Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202.
Vega, V., and Roberts, D. (2011). The Role of Television and Advertising in Stimulating Materialism in Children. Paper presented at the annual meeting of the International Communication Association, New York, Retrieved May, 8, 2012, from http://www.allacademic.com/meta/p13169_index.html.
Wong, N., Rindfleisch, A., & Burroughs, J. (2003). Do reverse-worded items confound measures in cross-cultural consumer behavior? The case of material value scale. Journal of Consumer Research, 30(2), 72-91.
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